Activate Yeast: In a bowl, combine warm milk and sugar, then stir in yeast. Let sit 5–10 minutes until foamy.
Make Dough: Add melted butter, egg, and salt. Gradually mix in flour until dough forms. Knead for 6–8 minutes until smooth.
First Rise: Place dough in a greased bowl, cover, and let rise for 1 hour or until doubled in size.
Roll & Fill: On a floured surface, roll dough into a 16x12 inch rectangle. Spread jam evenly, then sprinkle with brown sugar and cinnamon.
Shape Rolls: Roll tightly from the long edge. Cut into 12 even rolls using dental floss or a sharp knife.
Second Rise: Place in a greased 9x13 inch pan. Cover and let rise for 30–40 minutes.
Bake: Preheat oven to 350°F (175°C). Bake rolls for 20–25 minutes until golden and cooked through.
Make Glaze: Whisk together powdered sugar, strawberry puree, milk, and vanilla until smooth.
Glaze & Serve: Drizzle glaze over warm rolls and enjoy!